We all know that selling your property isn’t as simple as putting up a “land for sale” sign outside your door. Competition is high, and we have to get creative to increase our marketability.
Many home sellers still believe in the persuasive power of setting their prices low. Although a lower price tag is undeniably eye-catching to most homebuyers scouring the market, especially desperate ones, you could stumble into major financial disadvantages in the long run.
Instead of relying on this high-risk strategy, you can explore other ways to improve your home’s saleability and generate interest.
Set a realistic price
First and foremost, if you want to sell as fast as possible, you can hire an expert who can tell you about the other properties on sale in your area. It’s the only way to know what you are competing against, and how to stay ahead.
Equipped with this knowledge, you can estimate the right price that will make your property stand out among the wide selection without compromising its actual worth. In other words, you will determine the balance between actual property value and the intensity of demand.
You should find and keep this balance as thoughtfully as you can.
Improve aesthetic appeal
You cannot deny the selling power of a home that has undergone recent renovations and improvements. Even with a heavy price, houses with a patio, a swimming pool, high-grade windows, hardwood floors, good landscaping, and a newly-installed roof are likelier to attract attention from prospective buyers. Especially those who are willing to pay a little extra.
But remember to be practical about this. Increasing the property value by adding amenities can be a risky move. The wisest thing to do is consult your estate agents to ensure that you are spending on improvements that will give you the best return.
Sometimes it is best to go simple. By getting rid of unnecessary knick knacks and decluttering your shelves and cabinets of old items, you might be appealing to the minimalist client, who likes spacious rooms with little fixtures. But always remember to include all custom features, like shuttered windows or a lounge deck, in your property’s listing information to increase overall interest.
Make your home livable
As much as the physical appearance, house hunters are attracted to homes that are already in good livable conditions. By livable, we mean those that come bare minimum amenities: working appliances, electrical and plumbing fixtures, especially refrigerators and air conditioning units. Livable homes make prospective buyers feel like they can move in anytime without having to worry about supplying essential equipment themselves. This marketing power is something you can’t afford to miss out on.
A huge part of marketing and selling your property is knowing how to present and frame it to your potential clients. To do this, just remember to get your home in good shape. Talk to professionals or any qualified person who can give you insights into the appropriate demands you should be making. Good luck and we hope you achieve your sales goal.
